Absorb as much of the customer's risk in giving you a chance as possible

Nice advice from Hacker News today: MasterScrat 2 hours ago [-] I am working on a long-term project (an app for collaborative voice translation). Since I will be running out of funding for this project by the end of the month I tried spinning up an "easier" side business: selling websites to veterinary clinics.The idea is that I know well about webdev, and my gf is a vet, so together we could provide a good quality service to vets. Turned out, there was nothing "easy" about that! We discovered about the danger of trying to sell what you are able to build instead of what people wants. We discovered the pains of cold calling. It was a quite formative experience so I did a quick write up yesterday. Feedback is very welcome since we still intend to keep pushing a bit in that direction before we give up! reply

sharemywin 1 hour ago [-] You need to sell the sizzle not the steak. Nobody needs a website. some business need new business. some need ways for existing customers to more easily schedule appointments, etc...Also, the more risk you can absorb the better. don't sell websites sell appointments. or take a commission.